When we travel to different places one common theme connects all our adventures – if the town has a bookstore, we will visit it and browse books. If the store features a shelf dedicated to local authors, usually I try to find a book that has a storyline playing out in the area or even the town and illuminating its history or the flavor of the local life. With that intent we stepped into the bookstore in Antwerp – aware that there might be a language barrier but a good section of books in English was advertised right at the door. I found some interesting titles – not as much local in content but one of an American author about artificial intelligence and one of a Belgian philosopher that has a name in psychoanalysis. These books did not fit the bill of being local and in this case, I took pictures of their covers to chase them down in our local library or used bookstore – which is this case was successful for the first title but not so much for the second. While roaming around I noticed something else. The bookstore had two shelves with maps – traditional maps, the ones one can fold out and trace streets and path with the finger. They were bicycling maps, city maps of tourist destinations across Europe. What struck me was the magnitude of their offering. Extrapolating from the picture I took – five rungs with eight maps – that is forty per section, three sections per shelf and two shelves – so 240 different maps on display. I did not get to investigate this with a clerk in the store – it seems a large number. So, who Is buying these? Admittedly, I personally on occasion still like real maps myself – especially for planning exercises when a larger overview with consistent detail is helpful. For life navigation though we are in the group of people relying on navigation systems – generic like google maps or specific ones like AllTrails or Komoot. Taking a business angle, a store would not reserve that much space for merchandise that does not sell – so perhaps maps have still a significant place in peoples lives to get the right directions.